Marketing Case Study: Theatre Flamenco in San Francisco

Kahl Consultants provides internet marketing services to nonprofits and small business. We are particularly proud to be the webmaster and internet consultant for Theatre Flamenco.

Founded in 1966, Theatre Flamenco is the second oldest dance company in the San Francisco Bay Area
The nonprofit organization serves as a beacon of cultural pride, a reservoir for the diverse traditions of Spanish culture, and a vital source for artistic collaboration.

Artistic director Carola Zertuche’s vision for Theatre Flamenco is that of a highly professional company that, in addition to the annual home season, has an annual touring schedule and presents a quarterly community outreach series.

Theatre Flamenco relies heavily on internet marketing via website, mail and social networking to attract customers to its shows, classes and other events.

As many of our small business and nonprofit clients, this Bay Area dance company uses several different avenues to do their online marketing. These avenues include a Wordpress-based website, a Wordpress-based blog and RSS feed, Vertical Response Email newsletters, a Facebook Fan page and Youtube videos:

You can see each of these tools by clicking on the following links:

Theatre Flamenco Wordpress Website

Theatre Flamenco Wordpress Blog with RSS feed

Theatre Flamenco Vertical Response Email newsletter Sign up

Theatre Flamenco Facebook Fan page

Youtube Video


This winning combination of internet marketing avenues help our client Theatre Flamenco to promote their unique style of entertainment.

Your nonprofit or small business can also benefit from a similar combination of online marketing avenues. Please contact Kahl Consultants for assistance with your online marketing.

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How and Why to Offer Customers Email Newsletters

Let's hear it for websites! They are so cool and sexy, a slick digital way to present your business online. But the real workhorse of the internet is EMAIL. Too bad email is not as sexy as websites. That's because we all associate it with spam.

But don't knock email just yet! Done properly email marketing is the most COST EFFECTIVE way to market your business online.

In fact the best online marketing strategy uses BOTH websites and email - in synergy.

KC's Online Marketing Rule of Thumb:

Split your online marketing budget equally between website and email marketing.


How do YOU do email marketing?

Are you already sending out some marketing emails? Are you using your emails software (e.g. Outlook, MacMail, Thunderbird...)?

Then you probably have dealt with BOUNCES and BLOCKS, both common occurrences.

What are BOUNCES?
BOUNCES occur when an email address can't be reached. Bounces happen when an email address is DEAD, the In-Box is FULL, or the service was UNAVAILABLE.

What are BLOCKS?
BLOCKS occur due to the many blacklists used to fight spam. They can be quite overzealous and even if you are not a spammer it is easy for you or your email server to be listed on one.

KC's Email Marketing Rule of Thumb:
Do NOT use your regular email software for mass mailings.

How YOU should do email marketing:

1) NO SPAMMING!
2) Use double opt-in email marketing
3) Use a reputable email marketing service (the most popular one is Constant Contact)
4) Any mail that goes to over 50 names should use an email service

Did you know that email newsletter services are a much more effective method of marketing?
Let us know if you need some help setting up an Email Marketing service with Constant Contact.


If you have a nonprofit you can even try a FREE email newsletter service from Vertical Response:
http://www.verticalresponse.com/non-profits/

Cheers,
Alex

Offer Cork Recycling for your Customers

Do your serve wine? Do you sell wine? Then you should offer wine cork recycling to your customers.

European wineries have been doing it for decades, and now recycling cork is catching on in the USA.

13 billions corks are produced annually. Most still end up in landfills. Cork can be recycled! 

The cork from wine bottles can also be reused in many useful products.  And I'm not talking about this idea.

If you enjoy reusing items then collect wine cork and make cork board or use it in other crafts projects.

In order to recycle cork learn more from these cork recyclers:


Cork ReHarvest & Whole Foods Markets
Cork ReHarvest has finally convinced an large US grocery chain to recycle cork. Thank you to Whole Foods for allowing us to recycle our cork with your company-wide wine cork recycling program!




ReCORK
ReCORK, the world's largest producer of wine bottle corks, is trying to get wine drinkers to recycle cork in a big way.

The ReCORK site has a list of places you can drop off your cork.

For more details check out the North Bay Biz article "A Cork of a Different Color"

Remember: your customers will appreciate it if you offer them an easy way to recycle cork!

YouTube is a great way to promote Events such as Weddings!

It's a nice day for a white wedding at The Irish Rose Inn B&B in Sonoma County, CA.

Here's a nice video slide show to help promote them!


If you have a business that would like to promote your events this is a great way to do it.

For more details give Kahl Consultants a call.

Check out ChiWalking and ChiRunning

You probably know what Tai Chi is - it's that meditative form of martial art which looks like kung fu in slow motion. But have your heard about ChiRunning® and ChiWalking®?

ChiWalking blends the health benefits of walking with the core principles of Tai Chi. As we all know, the walking is low-impact, making it the healthiest form of daily exercise for all ages. As with Pilates, yoga and Tai Chi, ChiWalking emphasizes body alignment and mindfulness while strengthening the core muscles of the body.

Advantages include:
1) Reduce pounding and pain
2) Reduce dependence on leg muscles
3) Run hills safely and effectively
4) Reduce the chance of injury
5) Increase your endurance

I recently had a Chi Walking and Running class with Hazel Wood from StridebyStride.com. Hazel is a Certified ChiRunning and ChiWalking Instructor who has learned from Danny Dreyer, the inventor of these techniques. Hazel now teaches these techniques to individuals and groups. They are great techniques for injury free walking and running based on Tai Chi principles.

The five mindful steps of ChiWalking:
1) Get aligned
2) Engage your core
3) Create balance
4) Make a choice
5) Move forward 

Stride by Stride coach Hazel Wood teaches ChiRunning® and ChiWalking® to runners and walkers of all abilities. Think this kind of health coaching can help you out? Contact Hazel for a free consultation.

The Chi Walking and Chi Running books are also highly recommended.

Market Locally! Join a Networking Group like BNI

Referral organizations offer their members the opportunity to share ideas, contacts and most importantly, business referrals.

A successful networking group is comprised of participants who are sincerely committed to helping one another through networking.

BNI is the world's largest business referral organization.

BNI provides a positive, supportive, and structured environment for men and women to build their business through word-of-mouth marketing. BNI works on a proven concept: "Givers gain."

Every member of BNI acts as a part of the marketing team for the other members of his or her chapter, with the aim of securing qualified business referrals for each other.

Kahl Consultants is a member of BNI Power Lunch, which is a Marin County Chapter of BNI.  We are the only BNI Chapter in Marin that meets for lunch. We meet on Tuesdays from 12 Noon to 1:30 PM at the Embassy Suites Hotel in San Rafael, California. Guests are welcome!