Thursday, November 11, 2010

Marketing Case Study: Theatre Flamenco in San Francisco

Kahl Consultants provides internet marketing services to nonprofits and small business. We are particularly proud to be the webmaster and internet consultant for Theatre Flamenco.

Founded in 1966, Theatre Flamenco is the second oldest dance company in the San Francisco Bay Area
The nonprofit organization serves as a beacon of cultural pride, a reservoir for the diverse traditions of Spanish culture, and a vital source for artistic collaboration.


Artistic director Carola Zertuche’s vision for Theatre Flamenco is that of a highly professional company that, in addition to the annual home season, has an annual touring schedule and presents a quarterly community outreach series.

Theatre Flamenco relies heavily on internet marketing via website, mail and social networking to attract customers to its shows, classes and other events.

As many of our small business and nonprofit clients, this Bay Area dance company uses several different avenues to do their online marketing. These avenues include a Wordpress-based website, a Wordpress-based blog and RSS feed, Vertical Response Email newsletters, a Facebook Fan page and Youtube videos:

You can see each of these tools by clicking on the following links:

Theatre Flamenco Wordpress Website

Theatre Flamenco Wordpress Blog with RSS feed

Theatre Flamenco Vertical Response Email newsletter Sign up

Theatre Flamenco Facebook Fan page

Youtube Video


This winning combination of internet marketing avenues help our client Theatre Flamenco to promote their unique style of entertainment.

Your nonprofit or small business can also benefit from a similar combination of online marketing avenues. Please contact Kahl Consultants for assistance with your online marketing.

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